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Welcome to Shoalhaven SeaChange!

In 2003, Shoalhaven City Council, through the Economic Development Office, undertook a project entitled “Operation SeaChange”. The impetus for the project came from a situation that was emerging at that time whereby organisations in both the private and public sectors were encountering difficulty in attracting young professional and technically trained employees. The problem was exacerbated as major enterprises moved to the area requiring staff with specific skills. An environment developed that saw business and industry having to compete with each other to recruit the employees they needed. It became vital that the Shoalhaven attract new residents to the area to meet the needs of business.

“Operation SeaChange” was supported by the IMB Community Foundation and involved a research project that identified the motivating factors for young professional people moving to the area. The outcomes of this research, a series of interviews entitled Young Professionals, are displayed on this site. The project was successful on two fronts; firstly, it provides an insight into the factors that influence the location choices of people within the research demographic, and secondly, it provides a tool for marketing the attributes of the Shoalhaven to those contemplating a career in regional NSW.

The success of Operation SeaChange has prompted an expansion of the project to include business operators on the premise that the Shoalhaven has much to offer those wanting to conduct business in the area. Again, a research biographer was briefed to interview a range of business operators that have either relocated an existing business to the Shoalhaven or established or purchased a business in the area. The stories told by these people are also now shared on this site as SeaChange Entrepreneur Profiles.

In this series, our local entrepreneurs have shared their thoughts and experiences of establishing in the Shoalhaven – why they did it, how their expectations were met and what they encountered along the way.

Perhaps if you find connection with these experiences, you too will consider a Shoalhaven SeaChange.

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Copyright © 2002 Shoalhaven City Council - Last updated: Monday, 18 August 2008